HolyShit.app
Find a decent public toilet, fast — wherever you are.
Most days don't change in a single leap. They change by an inch — one task made simpler, one small friction removed, one idea that finally got built.
So that's what we make. Platforms and apps that solve real, ordinary problems. The kind of thing you'd actually use yourself.
Everything UPD8 builds, we use. If it doesn't earn a place in our own lives, it doesn't ship.
We notice the small problems other people walk past. Then we build the fix — and shoot it, frame it, and put it into the world.
Find a decent public toilet, fast — wherever you are.
An AI chatbot that answers for small businesses, so they don't have to.
Park the idea. Not the ambition. Capture it, sleep on it, then decide: revive, re-park, or kill it cleanly.
AI that reads a marketplace listing and tells you what it's really worth.
Cuts no-shows for appointment businesses — a friendly call the day before, a text on the day.
We shoot alongside what we build. Brand work, product imagery, location and portrait — photography is a core UPD8 service, not a side note.
End-to-end design and development of autonomous, AI-operated digital products — from the first conversation to a working product in the world.
Custom AI agents that handle real workflows: customer service, data processing, decision support. Running quietly, doing the job.
Rapid, polished landing pages and minimum viable products. Fast validation without cutting corners on quality.
Brand, product, and location photography. We shoot for real and deliver assets you can use straight away.
UPD8 Group is a creative technology studio based in Canberra, Australia. We build autonomous, AI-operated digital products and shoot the real world.
Everything we build, we use. That's the standard. If a product doesn't earn a place in our own lives, it doesn't ship. The same discipline applies behind the lens.
We're a small team. We work on a short list of things and try to do them properly.
Got an idea that would make life easier? That's where we start.